On November 12th, the 2006 China Automotive After-sale Service Industry Summit jointly initiated by Sohu Automotive Channel and â€œAutomobile and Driving Maintenanceâ€ magazine was held in Beijing. As the highlight of this summit, â€œ2006 China Automotive Annual Service Brand and Service Product Supplierâ€ The Golden Wrench Award and Goldfinger Award Ceremony was also held during the same period in the Beijing Golden Century Hotel. Representatives from nearly 30 well-known automobile manufacturers and service product suppliers across the country and media reporters and judges from across the country attended the award ceremony. This is also the first comprehensive customer satisfaction selection activity for passenger vehicle service brands and service product providers built by the media.
At the award ceremony, the organizing committee of the Summit presented the â€œGolden Wrench Awardâ€, which symbolizes excellent service, and the â€œGolden Finger Awardâ€, which symbolizes high-quality products, to the representatives of companies that have won the titles of annual service brands and annual service product suppliers. Among them, Dongfeng Nissan Passenger Vehicle Co., Ltd. was awarded the title of â€œBest Service Brand of the Yearâ€ by the â€œGolden Wrench Awardâ€ of China Automotive Service in 2006. In addition, 8 vehicle service brands won the â€œGolden Wrench Awardâ€ for the annual Excellent Service Brand Award. Bosch, Great Wall Lubricants, Bridgestone Tires, PPG Paints, and Pioneer Sounds were awarded the "Best Finger Service Product of the Year" award in various fields.
The â€œService Brand of the Yearâ€ and â€œGolden Wrench Awardâ€ selection activities are based on the service brands and after-sales service contents of domestic passenger vehicle companies. Through strict selection criteria, the comprehensive inspection service capacity and users of domestic passenger vehicle service brands Satisfaction. The "Annual After-sales Service Product Supplier" and "Golden Finger Award" selection activities are based on domestic and international automotive parts, lubricants, tires, audio, paint and other service and product suppliers, focusing on the brand reputation of these products. Degree and product customer satisfaction.
When asked why they would hold the annual service brand, service product supplier, the person in charge of the SOH U Automobile Channel and "Automotive and Driving Maintenance" magazine stated that the company will be selected mainly for the annual service brand and service product supplier. In view of the â€œblowoutâ€ of the auto market in 2001, a large number of domestic users have already accumulated. The users who bought cars in the early years have entered the peak period of maintenance and maintenance. This part of the usersâ€™ service value for brand models and the purchase of service products With reliable experience, it is up to them, together with experts from relevant industries, to make judgments on Chinese auto service brands and service product suppliers to better reflect the development trend of the service value of the entire industry. We also hope that through the regular selection of â€œGolden Wrench Award, Gold Finger Awardâ€, we will improve the brand image of Chinese passenger vehicle service brands and service product suppliers, provide references for owners to choose after-sales service products, and ultimately rely on authoritative selection criteria and The credible results of the selection will create "China's automobile service value coordinate system."
The selection activity relied on the huge amount of online resources of SOH U Automotive Channels. At the same time, with the help of "Automotive and Driving Maintenance" magazine's reports on the Chinese passenger car service brands and automotive aftermarket service providers and their professional readers' opinions, Many of the "model cars of the year" initiated by various social organizations and media have chosen to create the annual selection brand of the Chinese auto aftermarket - the "Golden Spanner Award, Goldfinger Award" of China Automotive Services.
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